Digital Marketing Strategist with 9+ years of experience building brand narratives, driving audience engagement, and managing omnichannel campaigns — from content creation to performance analytics.
From global rebrandings to organic community growth — 9+ years turning brand challenges into high-performing content ecosystems. I work at the intersection of creative storytelling and marketing performance, always with measurable outcomes in mind.
I shape how brands present themselves to the world. From defining core messaging and tone of voice to orchestrating full corporate rebrandings, I build the strategic foundation that makes all other marketing efforts coherent. At Molzym (a Bruker company), I defined the global marketing roadmap and led a complete brand overhaul — from positioning to visual identity to rollout across all touchpoints.
I design and execute content strategies that serve both brand awareness and lead generation — across blog, social, email, print, and event channels. I manage the full lifecycle from ideation to performance analysis, ensuring every asset aligns with brand voice and business objectives. I've produced everything from thought leadership articles to trade show materials to weekly industry newsletters.
I build social media presences that turn followers into communities. I develop platform-specific strategies, create and schedule content, engage with audiences, and track performance to continuously improve. Proven results: +6,800 followers in 6 months across 3 platforms (ANPP), and simultaneous management of 7 client accounts with distinct brand voices (Madaré).
I ensure marketing efforts deliver measurable business impact. I design sales enablement toolkits, coordinate international event logistics (e.g., ESCMID Global), manage campaign execution end-to-end, and track performance through GA4 and CRM dashboards. My approach: every creative decision should be backed by data, and every campaign should tie back to clear KPIs.
Led the complete visual identity overhaul of a molecular diagnostics company for its 20th anniversary. From legacy logo modernization to full brand guidelines.
Designed and executed a comprehensive LinkedIn editorial strategy, weaving scientific credibility with creative storytelling. Built a marketing toolkit for the sales team.
Orchestrated multi-channel brand campaigns for luxury retail, blending in-store experience design with digital storytelling for cohesive customer journeys.
Designed my own visual identity system "Sage & Mineral" — a living portfolio reflecting 8+ years of creative expertise. Botanical palette, editorial typography, obsessive details.
Nostalgie
"J'ai grandi en codant du HTML sur Skyblog et en changeant de thème Myspace tous les jours."
Driven by creativity and curiosity, I believe genuine marketing starts with finding a brand's authentic voice. I thrive on spotting trends and turning business challenges into creative puzzles. My focus is simple: translating complex needs into clear, elegant narratives that don't just fit the feed, but truly connect.
I bring a fresh perspective and a hands-on approach to every project. Whether I'm shaping the content strategy, designing the look, or analyzing the data, I ensure every element works in harmony. My goal is to move your vision beyond the noise and into the spotlight, creating results that are as effective as they are memorable.
I thrive where logic meets emotion. I bridge the gap to deliver smart strategy with a creative pulse, turning your goals into something unforgettable.